Do you ever see Coca-Cola or Lexus ads that are just words on a white background? Most of them are colorful and full of action, emotion, and attitude. Video communicates much more efficiently (and effectively) than text and even still images. Hiring and job search are still relying on unreliable forms of communication from job seekers like job applications and resumes. Those docs may be needed later in the process, but why start recruiting with an uphill battle?
Video and smartphones are growing fast. The use of video in recruiting has surged in recent years and more than 70% of employers have used it in some form. Video increases trust and conveys transparency. 64% more customers purchase after watching a branded video as opposed to text or images. For more on the power of video in business click here.
Headhunter tech allows employers and job seekers in a more convenient way, while at the same time establishing company brand as well as EMPLOYEE brand (yes, you have one!) for a better chance at a culture fit and more engaged employee.
Headhunter embraces the advances in technology found in smartphones and other mobile devices. Users don’t worry about buffering and glitches like they did just two years ago. This article from Business Insider shows how more people are embracing video and their smartphones, which means they find it more convenient and easier to access data on their mobile device than even their desktop. How often do you find yourself using a smartphone for certain tasks while sitting at your desk in front of a computer? Our lifestyles are changing, and so are the expectations of job seekers. Recruiters must continue to adapt.
Employers shouldn’t ask someone to invest 30 minutes in an online job application before the person even knows what the job is about… especially when all that work will likely go into a “black hole” where they never get any reply or feedback. This is one reason why 83% of job seekers don’t like the job search experience.
Headhunter allows employers to be more efficient and effective, and gives job seekers a better experience. Less time is wasted filling out long forms and applications that will in all likelihood never get looked at with human eyes. Time is also saved by not needing to correlate schedules of the two people. Time is of the essence for not only the employer, but for the job candidate, too. The faster a “fit” (not a hire or job) can be found, the better.
Headhunter’s two-way video transparency requires mutual interest before getting moved down the recruiting funnel. This article mentions how video is being embraced, but it is still evolving. Well, it has evolved into Headhunter. Both employer and candidate must answer custom questions, or “captions”, on their Headhunter profile. You both learn more about each other that way and determine immediately if there is potential in each other.
Personality and character are represented in video much more efficiently than written forms. Use the Headhunter mobile app on your next job opening.